CASE STUDY: Tash Communcations Project - Mitre 10 Mega Beckenham
When Mitre10 opened its new Brougham Street branch in Christchurch on April 7th 2025, it marked more than a relocation of the Beckenham store a short drive away.
The 1.1-hectare site, previously home to the historic Lane Walker Rudkin clothing factory, transforms a long-vacant industrial space into one of the largest hardware stores in the region.
Mitre 10 Projects Manager Hayden Smiths was a big part of launching the branch and says that delivering a modern retail environment capable of handling large-scale monthly customer demands, was a project the company undertook with confidence.
“We were thrilled to bring all 38 existing team members from the Beckenham store across and now have an expanded team of 135. Not only have we created significant new employment in the local community, but we’ve showcased the mutual value and commitment we share with our team members,” he says.
While expanding product range, garden centre capacity and dedicated facilities for all trades, the team prioritised the integration of digital systems and infrastructure that will perform flawlessly from day one and remain fit for purpose into the future.
“It is vital that everyone in store can rely on seamless connectivity. To achieve this, we knew that we’d need to partner with experts who would understand the unique aspects of our branch, our operation and, most importantly, the requirements and expectations of our customers,” says Smit.
Backing local expertise
Staying true to its philosophy of supporting local capability, Mitre 10 selected Christchurch-based TASH Communications to design and install the store’s structured cabling and data network.
From the outset, TASH director Ashley Gilmore focused on long-term performance outcomes, addressing operational needs including high-density WiFi, point-of-sale systems, administration networks and Mitre10’s customer-facing Bay Finder app.
“The Mitre10 team made their commitment to customer and staff experience very clear from the outset, requiring a seamless and reliable solution that would deliver excellence from the store’s opening day to long into the future. This was demonstrated in their willingness to learn about the technology and provide valuable insight into their customer satisfaction benchmarks,” says Gilmore.
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